Google - Yahoo Ink Ad Deal Good For You?!

Is this good for you? What is the deal about? As the news travel, here is what BBC had to say: "Yahoo has agreed a deal with Google which will see Yahoo use the search engine giant's advertising technology. "Under the agreement, Google ads will appear alongside some Yahoo search results in the US and Canada." As an internet marketer this news is

rather a mixed one. On the positive it is great that Google Ads will show on Yahoo with no extra effort it is possible to reach more people in North America. On the other hand it is bad news as well, less choice and competition for placing online ads. From the advertisement budget, Google took 85%, Yahoo 10% and MSN (Live Search) took 5%. After the deal most advertisers will change there strategy and will give Google up to 95% by passing Yahoo all together. At the beginning it might look like good news for some, looking a closer it might not be the case. Left with less choice and a dominant Google, the prices for placing the ads might go up further. Time will tell.