Made to Stick: Why Some Ideas Survive and Others Die author: Chip Heath Dan Heath rating: asin: 1400064287 binding: Hardcover list price: $25.00 USD amazon price: $16.50 USD

Made to Stick-Why Some Ideas Survive and Others Die.

Looking for ideas for a niche here is the book for you.It shows you why some ideas are better than others.It will help you decide whether an idea is a good one or not. The book covers 6 main areas of a good idea.

* Simplicity: the idea must be simple. The main point should be clear.

* Unexpectedness: the idea must unexpected.It makes people to stop, think, remember and possibly change their previous ideas.

* Concreteness: give real concrete examples and experiences to make people remember and understand.  read more »